Something I see people get wrong when it comes to their video content, they create a clear objective for what they are looking for that video to do!
Every bit of marketing you are doing should do one of three things :
1 - Awareness
Make new people aware that you are even in business and give them a little bit of an idea of what it is that you do!
2 - nurture/relationship building
This should be where most of your content is to be honest ( like this for example ) the job of your nurture content is to give more credibility and nuance understanding about your product or service.
3 - A Sales tool!
This is a more "pushy", or "sales" designed bit of content, likely with a where you share detailed information about your "Grand Slam offer" ( " A grand slam offer is created (more often than not) when the amount the customer pays you is relative to how much value you provide. Like in our SMMA example, getting paid per appointment set, rather than being put on a retainer." )
#video #contentmarketing #videomarketing #growth
Brunton Media is a Salisbury-based Digital-First Video production company
